This entry summarizes the end-to-end graphic design process for the Summer Newsletter project for The Bridge, executed as an in-house graphic designer at Gavilan Printers. The project involved the redesign of an existing marketing piece, requiring strong skills in layout, typography, and client management to meet a tight production deadline.

Design Process

• Initiation: The client requested a fast-turnaround update of a previous newsletter, providing copy and assets incrementally.

• Layout & Templating: Using Adobe InDesign, an initial template was built by establishing a grid and typographic hierarchy from supplied copy.

• Asset Implementation: Provided logos (vector) and photographs were optimized in Illustrator/Photoshop and integrated into the layout.

• Iteration & Approval: Draft proofs were submitted for client review. Revisions focused on refining typography and visual balance before final approval was granted.

Outcome

The Summer Newsletter project for The Bridge was successfully completed through a structured and collaborative design process. By effectively utilizing the Adobe Creative Suite (InDesign, Photoshop, Illustrator) and maintaining clear communication, the project evolved from a initial concept and partial content into a polished, professional print-ready file. The client's satisfaction was evident in their final approval, highlighting the effective translation of their needs into a visually compelling and strategically executed marketing piece. The project was delivered on schedule, demonstrating efficient time management and a client-focused approach from concept to completion.